* hi. they say people are extremely brand-loyal when it comes to laundry detergent and that they likely use the same detergent as their mothers did. makes sense, i suppose. you have to be willing to trust something that could preserve or ruin a good chunk of your wardrobe. after the recession, most primary grocery shoppers (moms) became more price-conscious. but this didn’t mean they bought a store brand or the cheapest brand on sale. no, they remained brand-loyal. they just became more coupon-and-flyer-savvy, seeking out their fav brand at the lowest price.
my mom used powdered sunlight when i was a kid and hung clothes to dry, and if you’ve used powdered sunlight you’ll know it doesn’t smell like much of anything. perhaps a hint of lemon that goes away after 30 seconds of exposure to some other smell. i always wondered what it was that the other kids smelled like. i now know it was dryer sheets. probably downy ones.
when i went to university, i too bought big huge boxes of powdered sunlight. it was always on deal and lasted for a really long time. one day in the laundry room of my dorm, some guy knocked my box of sunlight powder over by accident as he struggled with his massive bag of dirty laundry. the spill was magnificent. alas, he offered a cup of liquid detergent to me so i could do my load and offered to pay for my box of spilled detergent. he never paid me back, but my laundry came out smelling amazing and there wasn’t any white residue all over the place. huh.
millennials are known to be very brand-loyal and price-smart and will research the best way to get what they want. as a millennial, i’d love to say i could perpetuate this stereotype as it relates to laundry detergent. but i now buy solely on smell. once the lady at the cash register said, “oh, you know tide is on sale right now for half of this price… right?” to which i responded, “yes, but that one smells like boy and pine.”
i’ve been suckered for chemicals and consumerism. but at least it smells good.