* hi. i was skeptical about the whole coconut water thing. it tastes pretty bad, so i figured there must be something other than rihanna’s endorsement that’s making people pay stupid prices for the stuff. each brand has different nutritional info too and seemingly taste different, which is also odd. you would think coconut water would be somewhat consistent from coconut to coconut. some brands add sugar. some brands include the pulp. i wanted to get to the bottom of this. first (and most gross) is that coconut water, not to be confused with the oily and opaque milk, is the liquid endosperm inside of young coconuts before they undergo internal processes that result in the development of an older hairy-looking coconut’s white, fleshy inside. coconut endosperm. yum.
i wondered why it was marketed a sports/workout recovery drink and why people like rihanna, madonna, and alex rodriguez wanted to be affiliated with the number 1 brand in sales in america, vita coco. why did coca cola snap up the number 2 brand, zico, after pepsi bought the number 3 brand, o.n.e.? probably because this segment is roughly doubling its revenue each year since 2005. the is coconut water really that great? actually, yes – it’s pretty cool stuff. i mean, after you get over the price, the taste, and the whole sperm thing.
coconut water is high in micronutrients, antioxidants, vitamins, gibberellic acids, and cytokinins and can help prevent heart attack, high blood pressure, certain cancers, ageing, stroke, certain neural diseases, and dehydration. how, you may ask?
micronutrients (nutrients needed in small quantities) such as inorganic ions and vitamins in coconut water play a vital role in aiding the human body antioxidant system. detox to “retox”.
cytokinins found in coconut water support cell division and promote rapid cellular growth, proven to slow down the ageing processes and prolonged the lifespan of fruitflies. they also suppress skin cancer-causing agents – you can find skin care products with the same stuff developed to treat sun-damaged skin. gibberellic acids also prevent the formation of tumours. certain cytokinins inhibit platelet aggregation in human platelets, preventing blood clots. others prevent the formation of agents that play a causal role in the development and progress of alzheimer’s disease. basically, some cytokinins battle substances that block neural transmissions in the brain.
inorganic ions are required for normal cellular function, and are critical for enzyme activation, bone formation, hemoglobin function, gene expression, and the metabolism of amino acids, lipids and carbohydrates. coconut water contains a variety of these and can replenish the electrolytes of the human body excreted through sweat, such as sodium, potassium, magnesium and calcium. it’s more hydrating than water. true.
vitamins, which are essential for, well, normal functioning, are also found in coconut water. greater consumption of vitamins is associated with the reduced risk of cardiovascular disease, stroke, and cancers of the mouth, pharynx, esophagus, lungs, stomach, and colon. coconut water contains vitamins b1, b2, b3, b5, b6, b7, b9 and vitamin c. ladies, high levels of vitamin b6 and folate may reduce the risk for breast cancer.
huh.
click here to read the in-depth article from which i pulled the information above.
k *



























